Tag: WordPress

What is Inbound Marketing?

Inbound marketing is using content to attract quality target customers.  Traditional marketing has focused on using print ads, cold calls or trade shows to attract customers. Inbound marketing instead focuses on putting content on the company website or on social networks and using it to educate leads and eventually turn them into qualified prospects.

Marcus Sheridan on his Sales Lion blog has written extensively about how content marketing can turn a company around and produce much better educated prospects that are ready to buy!

WordPress is excellent for building an efficient inbound marketing website that can significantly reduce your costs to acquire new customers.  Contact us today for more information on setting up your own WordPress blog.

Akismet (Anti-Spam)

Akismet has worked extremely well for me over the last two years, it’s only inaccurately identified two comments as spam out of almost 20,000 comments. Akismet is pretty much the only plugin used on every WordPress blog, and works for almost everyone although it is no longer free for business use.

There’s been reports over the last year or so of comments missing for some people, but I haven’t ever experienced this or heard from anyone I know of comments disappearing.

Although, extremely good Akismet won’t always solve all spam problems especially on sites with a lot of traffic. I usually recommend using a capatcha with Akismet.

What do you recommend or use?

Learning Drupal

For the last couple of weeks, I have began playing around with Drupal because I’m so sick of fighting proprietary CMS. The proprietary CMS suffers from the vendor updating only updating the CMS when convenient for them and this ends up holding the purchaser hostage. Overall, I know that drupal has enough of the functionality that I need in modules and the core to significantly improve the efficiency of my programming and possibly offer a large learning opportunity on software architecture.

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