Inbound marketing is using content to attract quality target customers. Traditional marketing has focused on using print ads, cold calls or trade shows to attract customers. Inbound marketing instead focuses on putting content on the company website or on social networks and using it to educate leads and eventually turn them into qualified prospects.
Marcus Sheridan on his Sales Lion blog has written extensively about how content marketing can turn a company around and produce much better educated prospects that are ready to buy!
WordPress is excellent for building an efficient inbound marketing website that can significantly reduce your costs to acquire new customers. Contact us today for more information on setting up your own WordPress blog.
Author: Brian Cline