Category: Marketing

  • 5 Best Practices For Writing Great Release Notes

    5 Best Practices For Writing Great Release Notes

    Release notes are usually written in the present tense and provide details about any changes in a new software version.

  • How to Get the Most ROI Out of Pardot

    How to Get the Most ROI Out of Pardot

    Let’s face it, marketing automation is really expensive. Pardot is a marketing automation tool that is owned by Salesforce. Companies everywhere need to drive ROI out of all their purchases, this post is focused on Getting the Most ROI Out of Pardot.

  • What is Marketing Automaton?

    What is Marketing Automaton?

    Marketing automation has been a huge buzzword in the marketing and CRM spaces for the last few years.

  • What is Inbound Marketing?

    Inbound marketing is using content to attract quality target customers.  Traditional marketing has focused on using print ads, cold calls or trade shows to attract customers. Inbound marketing instead focuses on putting content on the company website or on social networks and using it to educate leads and eventually turn them into qualified prospects. Marcus […]