Consulting & Advisory
Brian Cline provides consulting and advisory services to organizations navigating complex technology decisions, platform transitions, and periods of growth.
This work is designed for leaders who already understand the importance of technology—but want clearer direction, reduced risk, and stronger execution.
Brian does not operate as a general-purpose freelancer or staff augmentation resource. Engagements are typically advisory, architectural, or leadership-oriented and focused on producing durable outcomes rather than short-term delivery alone.
When Consulting Makes Sense
Organizations typically engage Brian when they are facing one or more of the following situations:
- A core platform or SaaS product is becoming difficult to scale or maintain
- Legacy architectural decisions are constraining growth or delivery speed
- Engineering teams are busy, but progress feels misaligned or inefficient
- Executives need an experienced technical perspective to inform strategy
- Investors or leadership want an independent view of technical risk
In these scenarios, the goal is not more code, but better decisions.
Areas of Focus
Brian’s consulting work commonly centers around:
Enterprise Architecture & Platform Strategy
Providing clarity on system design, integration patterns, data architecture, and long-term platform direction, particularly in Salesforce, NetSuite, custom SaaS, and integration-heavy environments.
SaaS & Product Architecture
Advising on how product strategy, architecture, and engineering practices align to support scalability, reliability, and commercial objectives.
Engineering Effectiveness & Technical Leadership
Helping organizations improve how engineering work is planned, executed, and governed—without adding unnecessary process or overhead.
Automation & Systems Integration
Identifying opportunities to reduce operational friction through automation, workflow design, and system interoperability.
Technical Due Diligence & Risk Assessment
Supporting executives, founders, and investors with pragmatic evaluations of architecture, team capability, and long-term technical risk.
How Engagements Are Structured
Most engagements are structured to be focused and high-leverage, rather than open-ended.
Common formats include:
- Architectural reviews and written assessments
- Ongoing advisory support to executives or product leaders
- Embedded technical leadership for defined initiatives
- Short-term deep dives during periods of transition
The emphasis is on:
- Clear scope
- Explicit outcomes
- Knowledge transfer
- Leaving teams stronger and more autonomous
How Brian Works
Brian approaches consulting with the same principles that guide his enterprise leadership work:
- Technology decisions must align with business and product strategy
- Architecture should reduce future risk, not defer it
- Teams should be enabled to make better decisions independently
- Simplicity and clarity outperform over-engineering
This approach resonates particularly well in environments where complexity has accumulated over time and needs to be unwound thoughtfully.
Availability & Fit
Brian works with a limited number of consulting clients to maintain depth, quality, and focus. Engagements are selective and typically reserved for situations where experience, judgment, and systems-level thinking provide meaningful leverage.
If you are navigating complex technical decisions and believe there may be a strong fit, you can reach out to start a conversation.